Sydney business owners struggling to get more leads now have a simple and effective way to boost their sales despite the economic climate.

With the NSW business economy showing decline in profitability and revenues during 2011 (according to Sensis), most business owners have very little budget left to promote their business in order to stay afloat. And that is exactly the thinking behind the new MasterClass series, about to launch next week.

“How to generate 2,070 new business leads in 7 months—Social Media MasterClass”

Mike Boorn Plener, Sydney-based entrepreneur, Business Growth Specialist and author of “Twitter Wizard—a guide to Twitter for Business”, is running MasterClasses starting next week to show business operators how a simple (and free) tool like Twitter can be used effectively to create engagement with customers and successfully generate new hot leads.

“This book is a step by step instruction, it’s solid and easy to follow, it’s really great, you actually have a system that works; I can see how it will work to get me a following!” ~ John C H Perry, Melbourne, Company Director, Advisory Board Member, Inventor

The initial MasterClass is held in cooperation with Sydney Business Networking Group on 22 March from 5:30 – 8 pm. Bookings are essential.

“18 months ago when a friend suggested I should check out Twitter for use in my business, I laughed”, says Mike. “I thought he’d gone mad, but I checked it out and sat down to learn everything there was to know. The results were very surprising and great for business. Now I’ve put it all together in a concise MasterClass, any business owner can attend and walk away with the blueprint for how to get more leads.”

As Mike’s a businessperson, the new MasterClass is created from a business perspective: “There is nothing technically complex in here. And most importantly there is no fluff,” he says. “This is condensed knowledge, so you can start creating more leads within hours, not weeks.”

“Finally had a chance to read your book and I thought it was excellent. Also sent you a tweet to let you know. I found the information easy to understand and all of it was useful. Well done.”  ~ Ilana Eberson, CEO & President, The NYC Business Networking Group

For more information, please contact

Mike Boorn Plener, Business Growth Specialist

E: mike@trepcoach.com ~ ~ W: www.TwitterWizard.net

Sydney Business Networking Group (SYDBNG) represents over 1,200 entrepreneurs and small business owners. www.meetup.com/TheSydneyBusinessNetworkingGroup/

Presenting Social Media MasterClass