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Wednesday, May 30th, 2012

What to do when the journalist calls…

This week I had an approach from a journalist. Out of the blue. From Australia’s leading newspaper, Sydney Morning Herald.

We had a chat, based on a project I have previously worked on. I relatively quickly sensed that I did not have quite what she was looking for, to build her article.

So I did something else—I sent half a dozen emails to people that I know who would potentially fit what she was looking for. And within 12 hours I could get back to the journalist with a list of contacts she could use.

Guess what? One of the people I pointed the reporter’s attention is having a photoshoot tomorrow and will probably be published Friday. To me, that’s just fantastic.

So what’s the lesson in this for you?

Always be ready when the journalist calls. You never know, when you start putting your name out there things sometimes move very fast. Always keep your bio on hand.

Always be honest and transparent. You wouldn’t want half-stories ending up getting published, and then you can’t back them up would you?

Always be willing to on-refer the journalist. If you can’t answer the question, or somebody would be a better person for the story angle, better pass the opportunity of self-promotion.

Why? Because, essentially by doing so, you have now done the reporter a favour. And the person who got the story too.

You know what? Favours come back. Say weeks later you have a story you want placed, but don’t have the right contact… call the journalist and ask her or him to refer you to the right reporter for your story.

  • http://www.herbrandstrategy.com/ Jenny

    I absolutely believe in karmic business. When we put genuine effort into the betterment of other people, with no self-serving motivation, we see rewards. Are there predatorily people who take advantage of that? Yes, but fewer than you think. No matter what new social media platform comes along or which new “skyrocket your profit” course someone takes… old fashioned, being a decent and helpful human being will take your business a very long way toward success. Entrepreneurs are not islands unto themselves. Collaboration is key.

Mike Boorn
Founder of TREPcoach

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Email me direct at mike@trepcoach.com

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