Can Linkedin help you sell? Absolutely! But as a stand-alone strategy I wouldn’t rely on it.
However, based on my profile, what I write about, the events that I do (and all the posts that flow from that) people that I’m not even aware of are ‘checking me out’ – just as they probably do for you.
I call that whole system ‘Attraction Marketing’ (incidentally, I run a workshop on it this week, because it works so well). It’s not a term I have coined, but a term I feel best covers everything that whole system is about.
So, from that I get an enquiry. Whether it’s consulting in Singapore, speaking at an event or joining a mentoring panel it’s not a ‘sale’ yet. You have to show up. And follow up. And… need I say it, close.
Linkedin, like other social media channels when used correctly, is an extremely effective ‘lead generation’ machine. But for higher end s